Let me make this vehemently clear, I'm not posting this because I think it's dope, nor do I expect any of you to think as much. I'm posting it because the dudes over at madburyclub.com did an excellent write up on the "here today, gone tomorrow" hype machine that exists in Hip-Hop these days. Everyone is so overly eager to get on the bandwagon just to say they were there first that we hardly take the time to really evaluate the artist and see where they will be down the road. That's why we get people like ASAP Rocky and Kreayshawn getting millions and millions of views when there is absolutely no substance or even value to their music. Here is an excellent excerpt from the article. You can get the whole interview in the link after the jump.
Social networking has made experiencing music a communicative practice: it has trained us to comment on music as swiftly as we now listen to it. As a result, the general conversation moves fast: rappers we were sure about six months ago are now foggy memories. Remember Cyhi Da Prince? Donnis? OJ Da Juiceman? Vado? Gilbert Forte? Childish Gambino? It doesn’t have to be this way. Oldheads, I know you guys want to maintain relevance in this young man’s world, but have confidence in the discerning taste that got you the editorial gig you’re at now. Don’t lie to yourselves. Kids, I know you want your interviews to get retweeted and go viral so you can get a bunch of followers and hopefully, some day, get free shit from Nike. But how about profiling some of the new artists you really enjoy, as opposed to the ones you think you’re supposed to?
Everything Ain't Purple